Last Tuesday evening, our Auckland office transformed into the set of a fashion show to feature the Trelise Cooper Boadroom Collection. Trelise Cooper is one of the most successful New Zealand fashion designers but she does not push her label as ‘New Zealand clothing’. Being a young country with no real fashion heritage, Trelise has broken into new markets by constantly producing new ideas and products that cross international borders. We were delighted to have her at our client function to intr...

Social media is no longer just an emerging trend and is accepted as part of our world. Facebook alone has over 800 million users. Will social media turn our business world upside down and change the way business is done? Perhaps looking back to the emergence of the "world wide web" (as it was called) will help answer the question. With the emergence of Web 1.0, instant accessible global communication and information was upon us. Market commentators, manufacturers and retailers were either rubbin...