Social media is no longer just an emerging trend and is accepted as part of our world. Facebook alone has over 800 million users. Will social media turn our business world upside down and change the way business is done? Perhaps looking back to the emergence of the "world wide web" (as it was called) will help answer the question. With the emergence of Web 1.0, instant accessible global communication and information was upon us. Market commentators, manufacturers and retailers were either rubbin...