Last Tuesday evening, our Auckland office transformed into the set of a fashion show to feature the Trelise Cooper Boadroom Collection. Trelise Cooper is one of the most successful New Zealand fashion designers but she does not push her label as ‘New Zealand clothing’. Being a young country with no real fashion heritage, Trelise has broken into new markets by constantly producing new ideas and products that cross international borders. We were delighted to have her at our client function to intr...

The Dominion Post spoke to me earlier this year about the rise of social media activities amongst employers. Here is the article reproduced courtesy of The Dominion Post (I personally would have titled it "Social Media Marketing Pays Dividends"...). New Zealand companies are increasingly interacting on social media to jostle for in-demand candidates, says Madison Recruitment’s Shereen Low.Madison’s latest trends report shows there’s more awareness around social media activities and use of these ...

Social media is no longer just an emerging trend and is accepted as part of our world. Facebook alone has over 800 million users. Will social media turn our business world upside down and change the way business is done? Perhaps looking back to the emergence of the "world wide web" (as it was called) will help answer the question. With the emergence of Web 1.0, instant accessible global communication and information was upon us. Market commentators, manufacturers and retailers were either rubbin...