The Dominion Post spoke to me earlier this year about the rise of social media activities amongst employers. Here is the article reproduced courtesy of The Dominion Post (I personally would have titled it "Social Media Marketing Pays Dividends"...). New Zealand companies are increasingly interacting on social media to jostle for in-demand candidates, says Madison Recruitment’s Shereen Low.Madison’s latest trends report shows there’s more awareness around social media activities and use of these ...

Social media is no longer just an emerging trend and is accepted as part of our world. Facebook alone has over 800 million users. Will social media turn our business world upside down and change the way business is done? Perhaps looking back to the emergence of the "world wide web" (as it was called) will help answer the question. With the emergence of Web 1.0, instant accessible global communication and information was upon us. Market commentators, manufacturers and retailers were either rubbin...